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Artwork Guidelines

 

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Quick Checklist

  • Type is legible and crisp.
  • Fonts are outlined
  • Page layout is correct.
  • Margins are set.
  • Artwork matches the specified dimensions.
  • All linked files, images, and fonts are placed in separate folders.
  • Colors in CMYK mode.

 

Bleeds  

 
A 1/8" border must be added to pictures and designs bleeding to the edge, so that there is no white space or border showing around the artwork. It is also important to keep text at least a 1/4" away from the paper edge or the trim line to prevent accidental cropping.

 
 

Color Specifications  

 

Print previews are not a safe and sure measuring tool for color accuracy. Colors on the file might be affected by monitor calibration, screen resolution, and lighting, just to name a few. Many Pantone colors show a marked color shift when converted to four color process.
 
For one, two, or three color jobs printed in Pantone spot color, make sure your colors are specified as spot color and they separate correctly. You can test this by printing separations on your laser printer.
 
To achieve the desired color on press, digital files must reflect accurate color models and percentages. Please make sure all colors are in CMYK mode for color accuracy and a better quality output.
 
 

Image Resolutions  

  • All images and pictures should be 300 dpi.
  • Rasterized text or logos should be 1200 dpi.
  • Screen values should be between 133 lpi and 150 lpi.  

Guidelines by Application

 

The following outlines the specific file requirements by application. If you have any questions, please contact our graphics department.  
 
 

Adobe Photoshop

 

  • Files should be 300 dpi at 100% of actual size for quality offset reproduction.
  • Files should be saved in PDF format (embed all fonts and set the screen value to 133 DPI)
 
 

Digital Proofs

 
    We provide PDF files as electronic soft proofs. These digital proofs intend to show you the layout and design elements of your job, but they cannot be a guarantee of color accuracy. If color accuracy is of extreme importance to you, please ask for a hard copy proof. Scan all transparencies and line art at 100% of final size unless data size is prohibitive. If such a case occurs, scan at 1/4 or 1/2 of final size.  Scan all transparencies and line art at 100% of final size unless data size is prohibitive. If such a case occurs, scan at 1/4 or 1/2 of final size.